The Indiana State Police (ISP) have confirmed the continuation of their partnership with NTT INDYCAR SERIES driver Felix Rosenqvist for the 2026 season, aiming to enhance their recruitment efforts. This collaboration focuses on engaging future State Troopers, Capitol Police Officers, and Professional Staff by leveraging Rosenqvist’s platform to connect with new audiences nationwide.
Following the positive outcomes of the 2025 initiative, ISP’s renewed commitment highlights their dedication to innovative outreach. Throughout the 2026 season, Rosenqvist will feature prominent ISP branding on his helmet, supported by a campaign including digital, social media, and community-centered activations designed to promote law enforcement careers.
Broad Exposure through Broadcast and Digital Channels
The ISP logo on Rosenqvist’s helmet will receive extensive visibility, appearing in onboard footage captured during FOX broadcasts across the INDYCAR SERIES schedule. Fans will also have the chance to experience live in-car audio and on-board camera views through the INDYCAR app. These features serve to amplify the ISP’s recruitment message, reaching a broader, engaged audience through multiple media formats.
Rosenqvist is widely acknowledged for his professionalism and leadership qualities, making him a fitting representative for the values shared between the driver and the Indiana State Police.
Statements from Felix Rosenqvist and ISP Leadership
“I’m proud to continue my partnership with the Indiana State Police,”
said Rosenqvist.
The work they do serving and protecting communities is incredibly important, and I’m honored to help share their story. The emphasis on teamwork, discipline, and commitment aligns closely with what we strive for in racing, and I’m excited to help inspire people to explore careers with ISP in 2026.”
Deputy Superintendent Shea Reliford emphasized the value of building momentum from the initial campaign.
“Extending our partnership with Felix Rosenqvist allows us to build on a strong foundation and continue engaging new audiences in an authentic way,”
said Reliford.
This collaboration helps us showcase the professionalism, pride, and purpose of the Indiana State Police on a national stage, while highlighting meaningful career opportunities for those who want to make a difference.”
Community Engagement and Recruitment Initiatives Planned for 2026
Throughout the season, Felix Rosenqvist and the Indiana State Police will work together on content geared towards recruitment, digital outreach, and community involvement initiatives. Their goal is to raise awareness about opportunities within ISP and reinforce the department’s core values of courage, commitment, and character. This partnership enables ISP to extend its reach to potential recruits who are passionate about serving their communities.
The campaign will include various recruitment-focused media, local community appearances, and digital engagement aimed at promoting career paths within ISP, including roles as State Troopers, Capitol Police Officers, and Professional Staff members.
The Importance of the Partnership for ISP’s Future Workforce
The Indiana State Police continue to prioritize attracting individuals who embody their core principles of courage, commitment, and character. By teaming up with Felix Rosenqvist, ISP can connect with younger, diverse audiences and encourage them to consider meaningful careers in law enforcement. This innovative approach to recruitment leverages a national sports platform to inspire and inform future law enforcement professionals about the opportunities and responsibilities of serving the state.
