Guenther Steiner, best known as the former Haas Formula 1 team boss, will assume control of the Tech3 MotoGP team beginning in 2026. This development, confirmed at the Catalan Grand Prix press conference, marked a major shift as current owner Herve Poncharal announced he would transfer leadership to a consortium led by Steiner. The news follows several months of speculation, intensified by Steiner’s attendance at the British Grand Prix earlier this year. The move places Steiner at the forefront of a highly respected MotoGP outfit amid rising anticipation.
Details of the Acquisition and Key Personnel Changes
The acquisition deal is valued at approximately €20 million and includes the involvement of the Apex management group. Along with Steiner’s appointment, Richard Coleman is set to take on the role of team principal. Steiner, whose motorsport background spans World Rally Championship (WRC) and NASCAR, expressed enthusiasm about entering the MotoGP scene. He revealed that conversations about purchasing Tech3 began in mid-April last year, shortly after Liberty Media acquired MotoGP’s parent company.
Steiner Reflects on the Initial Connection with Tech3
Steiner shared his first impressions during a pivotal meeting with Herve Poncharal.
I was captivated by the idea the moment I arrived in Austin last year,
he said.
I began networking and exploring what was possible. My initial meeting with Herve was pivotal; we hit it off immediately.
Steiner also recounted Poncharal’s surprising admission of feeling intimidated by him, despite Poncharal’s status as a respected figure in the paddock. This candid interaction laid a foundation of mutual respect that would shape the future of the team.
Commitment to Preserving Tech3’s Legacy
Steiner emphasized his commitment to maintaining the established strengths of Tech3.
I told Herve that the team would remain as it is, continuing his legacy. Why would we change what’s already successful? Our goal is to learn and absorb as much of his experience as we can next year,
he explained, illustrating his respect for Poncharal’s long-standing influence and knowledge. This approach aims to build continuity while preparing for future growth under new leadership.
A Stark Warning from MotoGP Governing Body Dorna Sports
Taking on this new challenge, Steiner acknowledged receiving a serious message from Dorna Sports, MotoGP’s governing authority.
If we let you in—don’t mess it up.
This reminder underscores the high expectations set for Steiner’s stewardship.
I promised Carmelo and Carlos Ezpeleta that we would maintain the status quo because MotoGP is a phenomenal sport,
Steiner added.
With millions tuning in globally, it’s our responsibility to continue the great narrative that surrounds it.
These statements highlight the pressure Steiner faces and his dedication to preserving the sport’s reputation and appeal.
Clarifying Liberty Media’s Role in the Transition
In the face of speculation about Liberty Media’s influence on the transaction, Steiner clarified that his deal for Tech3 was independent of the acquisition by Liberty.
Our discussions began long before Liberty came into the picture. We saw potential in this venture independent of their acquisition,
he explained. This distinction confirms that Steiner’s interest and plans predated significant changes in MotoGP’s ownership, indicating a genuine commitment to the team and sport.
Looking Ahead: Steiner’s Vision for Tech3’s Future
As Steiner prepares to lead Tech3, his focus remains on understanding the team’s dynamics and sustaining its momentum within MotoGP’s competitive landscape.
For now, my aim is to learn and understand how we can keep the momentum going,
he declared. With the responsibility entrusted by Dorna Sports and a clear mandate, Steiner faces a demanding yet promising path. His leadership will be closely watched as Tech3 continues to evolve in one of the world’s most thrilling motorsport arenas. The goal is to ensure stability while exploring new opportunities to strengthen the team’s presence globally.
