Kim Kardashian, the reality television personality and businesswoman behind SKIMS, has recently been linked romantically to seven-time Formula 1 World Champion Lewis Hamilton. The couple publicized their relationship during the Super Bowl in February 2026 and have since been spotted together in cities such as Paris and locations in the United States. As the 2026 Formula 1 season draws near, fans, commentators, and even fellow drivers are weighing in on how this high-profile pairing might influence the sport’s popularity.
One notable voice sharing views on the relationship comes from a rival driver within the Formula 1 paddock.
Fellow Driver Expresses Optimism About the Couple
Liam Lawson, a New Zealand driver for the Visa Cash App Racing Bulls team, spoke candidly about the Hamilton-Kardashian pairing during the Drivers Press Conference held at Bahrain International Circuit in late February. On the Gypsy Tales podcast, he shared how his girlfriend, Hannah St. John, was abuzz with news of the relationship. Lawson recounted,
“Hannah has been talking about this today. Like literally today, she was like, ‘Liam, Kim Kardashian and Lewis Hamilton are dating now!'”
Lawson also commented on the potential positive impact the couple could have on Formula 1’s growing global fanbase, stating,
“It’s great for the sport, to be fair,”
“The sport has grown so much in the last few years. I don’t know how it can be bad for the sport.”
The Complex Interconnections Between Kardashians and Hamilton
Although Kim Kardashian and Lewis Hamilton’s relationship appears to be gaining momentum publicly, their histories involve some intricate connections within the celebrity and sports worlds that could affect how this romance unfolds. Particularly, Hamilton was previously linked to Kardashian’s younger half-sister, Kendall Jenner, who is a globally recognized supermodel and part of the Kardashian-Jenner family.
During their known time together, Hamilton and Jenner attended several social events and were seen spending private time on yachts. However, that relationship did not endure; Kendall later dated Benito Antonio Martínez Ocasio—better known as Bad Bunny—who headlined the Super Bowl LX halftime show. Notably, Hamilton and Kardashian watched that very performance together, reportedly sitting side by side in the stands.
Current Focus and Privacy on Personal Lives
Despite public curiosity, none of the three individuals—Lewis Hamilton, Kim Kardashian, or Kendall Jenner—have officially confirmed any serious romantic relationships with each other. Hamilton has consistently emphasized that his main priorities lie with his racing career and personal growth, while Kardashian has focused heavily on raising her four children, managing multiple business ventures, and filming the family’s widely viewed reality program, The Kardashians.
Liam Lawson’s supportive remarks about the Hamilton-Kardashian relationship could be an early indication that Kim Kardashian might make appearances in the Formula 1 paddock, potentially showing her support clad in Ferrari red when the 2026 Grand Prix season begins in March.
Implications for Formula 1 and Future Developments
The romance between Lewis Hamilton and Kim Kardashian has generated significant buzz, adding a new layer of public interest to Formula 1 as the sport enters an important season. The involvement of a globally recognized figure like Kardashian could attract fresh attention and expand the audience, fostering greater worldwide engagement with the sport. As the season progresses, observers will be keen to see if the relationship influences fan dynamics or media coverage in meaningful ways.
With Hamilton already a celebrated athlete and Kardashian a leading entertainment and fashion personality, this union is likely to capture headlines beyond the racetrack for months to come.
