Samsara Inc., a leader in connected operations technology, will continue its collaboration with Richard Childress Racing (RCR) for the 2026 NASCAR O’Reilly Auto Parts Series. Defending champion Jesse Love will drive the No. 2 Chevrolet, reinforcing the ongoing relationship between Samsara and the racing team. This partnership highlights Samsara’s commitment to enhancing driver safety and operational efficiency through innovative technology.
Expanding Use of Technology to Enhance Driver Performance and Safety
In its third season, the Samsara-RCR partnership has grown, not only benefiting RCR’s fleet management but also allowing Love to influence drivers worldwide. Love is featured as the first avatar in Samsara Coach, a new tool offering personalized safety coaching for professional drivers. This platform provides organizations across industries such as logistics and field services with interactive coaching tailored to real-time driver performance data.
Jesse Love to Star in Samsara’s Super Bowl Commercial
To highlight the partnership, Jesse Love will appear in his first Super Bowl commercial airing on February 8, 2026. The advertisement emphasizes that even champions rely on dedicated coaching to excel, connecting the intense preparation on the racetrack with practical performance improvements applicable to everyday drivers. This campaign underscores Samsara’s mission to foster continuous learning and improvement through technology.
Insight from Samsara and Jesse Love on Real-Time Coaching
Meagen Eisenberg, Chief Marketing Officer at Samsara, explained the importance of timely feedback in racing and business, saying,
“Jesse is a powerful representative for Samsara in that he operates in an environment where feedback can’t be delayed and decisions can’t wait. That’s the same reality our customers face every day, and it’s exactly why we’re building technology that delivers coaching and context in real time, not after the fact.”
Love highlighted the role of data-driven coaching in competitive racing and everyday driving:
“In racing, you don’t just show up and win—you’re constantly looking at data and getting coached to find an edge. It’s the same for the people in the real world who deliver our goods and services. We all want to be our best every time we’re behind the wheel, and Samsara shows what it takes to get there. I’m thankful for their partnership and thrilled to have the opportunity to represent them on and off the track in 2026.”
Opportunities for Fans and Future Outlook
Fans can preview the upcoming commercial at RoadtoTalladega.com and enter for a chance to win a VIP race day experience at Talladega, which includes exclusive access and a personal meet-and-greet with Jesse Love. Looking ahead, the ongoing collaboration between Samsara, Jesse Love, and Richard Childress Racing is set to advance both motorsport and commercial driving safety by leveraging real-time data and coaching technologies.
