Energy drink brand CELSIUS Energy is increasing its presence in NASCAR by becoming the primary sponsor of Justin Haley’s No. 16 Ram 1500 truck for five races in the 2026 NASCAR Craftsman Truck Series with Kaulig Racing. Alongside this, CELSIUS will also be the main sponsor for nine races on Kaulig Racing’s No. 16 NASCAR Cup Series car driven by AJ Allmendinger, establishing the brand as a key supporter across both prominent national series.
This expanded partnership marks a reunion between CELSIUS, Kaulig Racing, and Justin Haley, who previously raced under the brand’s banner during his earlier days with the team. Haley’s return to the Truck Series follows his recent years competing full-time at the Cup Series level, bringing a veteran’s experience back to the program that launched his career.
Team Owner Highlights Synergy Between Brand and Racing Ambitions
Matt Kaulig, owner of Kaulig Racing, emphasized the significance of the renewed alliance, noting how well CELSIUS’s brand values align with the team’s commitment to high performance and fitness.
We’re thrilled to have CELSIUS back as a cornerstone partner,
Kaulig said.
Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.
CELSIUS will headline the season-opening events for both Kaulig Racing entries at Daytona International Speedway in February and will maintain a visible presence throughout the year at select Cup and Truck Series races, including the important Truck Series championship at Homestead-Miami Speedway.
Detailed CELSIUS Sponsorship Schedule for Truck Series No. 16 Ram 1500
CELSIUS will serve as the primary sponsor at the following Truck Series events:
- February 13: Fresh From Florida 250 at Daytona International Speedway
- February 28: Race to be announced at Grand Prix of St. Petersburg
- May 1: SpeedyCash.com 250 at Texas Motor Speedway
- September 26: Race to be announced at Kansas Speedway
- November 6: Craftsman Truck Series Championship Race at Homestead-Miami Speedway
CELSIUS’s Strategy Reflects Its Focus on Endurance and Performance
Known for emphasizing endurance, focus, and performance, CELSIUS Energy integrates naturally into the high-intensity world of professional motorsports. By backing Justin Haley in the Truck Series and AJ Allmendinger in the Cup Series, the brand not only boosts its national exposure but also strengthens its longstanding relationship with Kaulig Racing.
The involvement of experienced drivers like Haley and Allmendinger, combined with the expanded sponsorship footprint, provides continuity and stability to Kaulig Racing’s No. 16 program as it chases competitive success in 2026.
CELSIUS to Lead at Critical NASCAR Events in 2026
Starting the season with high-profile sponsorship at Daytona will position CELSIUS prominently as racing fans follow the early momentum of Kaulig Racing’s entries. The brand’s presence throughout the season—including the Truck Series finale at Homestead-Miami Speedway—will highlight its commitment to motorsports and competitive excellence.
This strategic partnership promises to energize both Kaulig Racing’s campaigns and CELSIUS’s market reach, creating anticipation for strong performances on the track and lasting impact among NASCAR audiences.
