Hendrick Motorsports announced that Kyle Larson, the reigning NASCAR Cup Series champion, has signed a five-year contract extension alongside majority sponsor HendrickCars.com, securing their partnership through the 2031 season. This extension reinforces one of the most formidable alliances in contemporary NASCAR racing.
The team also renewed crew chief Cliff Daniels’ contract for multiple years, ensuring his leadership continues for the No. 5 Chevrolet. Since their pairing in 2021, Larson and Daniels have won two championships (2021 and 2025) and dominated nearly every major performance statistic in the Cup Series.
HendrickCars.com Continues as Primary Sponsor for Most Race Weekends
HendrickCars.com will maintain its role as the primary sponsor for Larson’s No. 5 car during 35 out of the 38 Cup Series races each season. This represents one of the most extensive and long-term single-team sponsorships currently active in NASCAR, illustrating the depth of the partnership between Hendrick Motorsports and HendrickCars.com.
“We’re incredibly grateful for this partnership with our teammates at Hendrick Motorsports,”
said Jeffrey JB Brown, president of Hendrick Automotive Group.
“Since 2021, the program has consistently delivered a nearly three-to-one return with record-breaking traffic to HendrickCars.com, over $80 million in television exposure and tens of millions of social media engagements. As we enter our company’s 50th anniversary year, racing has driven results and united our teammates in such a powerful way that extending our relationship with Kyle, Cliff, and this championship team was a no-brainer.”
– Jeffrey Brown, President of Hendrick Automotive Group
Kyle Larson’s Remarkable Track Record Since Joining Hendrick
Kyle Larson, 33, has secured 32 points-paying wins in the NASCAR Cup Series, with 26 of those coming since his 2021 debut at Hendrick Motorsports. That tally outpaces all other drivers by 10 victories in the same period. Larson has earned two championships, two NASCAR All-Star Race wins (2021 and 2023), and leads all drivers in wins, second-place finishes (18), top-five finishes (78), top-10 finishes (103), and laps led (7,149). Over the past five seasons, Larson has led 2,058 more laps than any other competitor.
“I’m incredibly grateful to continue my career with Hendrick Motorsports and HendrickCars.com,”
Larson stated.
“This team, this organization and this family have given me everything I need to compete at the highest level. We’ve accomplished a lot together, but I truly believe the best is still ahead. I’m grateful to Mr. Hendrick and JB for believing in me, and I’m excited to keep chasing wins and championships with Cliff and the 5 team for many more years.”
– Kyle Larson, NASCAR Cup Series Driver
Community Engagement and Charitable Efforts
Aside from his racing achievements, Larson is actively involved in philanthropy through the Kyle Larson Foundation, which he established in 2021. The foundation has raised hundreds of thousands of dollars dedicated to supporting charitable organizations focused on youth, families, and communities in need, demonstrating Larson’s commitment off the track.
Rick Hendrick Highlights the Value of People and Partnership
“When you look at what it takes to succeed at the highest level year after year, it starts with people,”
said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group.
“Kyle is one of the most complete drivers in our sport. His talent, work ethic and instincts give us a chance to win every time we race. Cliff is a true servant leader who brings out the best in everyone around him and sets the standard for how we go to the track. Having HendrickCars.com alongside this group continues to create real, measurable value for our automotive business. Together, it’s a combination that will keep winning races and competing for championships for a long time.”
– Rick Hendrick, Owner of Hendrick Motorsports
HendrickCars.com’s Expansive Role in North American Auto Racing
HendrickCars.com boasts one of the most diverse and influential marketing presences in North American auto racing. Since 2007, it has supported nearly 30 drivers across NASCAR’s three national series, as well as participants in INDYCAR, NHRA, IMSA, the CARS Tour, High Limit Racing, and multiple dirt racing leagues. Looking ahead to 2026, HendrickCars.com will also serve as the majority sponsor for Corey Day and the No. 17 Hendrick Motorsports entry in the NASCAR O’Reilly Series, further expanding its involvement.
Enduring Impact of the Hendrick-Kyle Larson Partnership
This multi-year extension signals the ongoing confidence Hendrick Motorsports places in Kyle Larson’s talent and leadership, as well as in the strength of his team with Cliff Daniels. Their consistent success and the robust sponsorship from HendrickCars.com create a powerful foundation for future victories. As the organization moves forward, fans and competitors alike can expect Larson and Hendrick Motorsports to remain key players in the NASCAR Cup Series fight for championships well beyond this new agreement.
