The Craftsman title sponsorship for the NASCAR Truck Series is scheduled to conclude at the end of the 2026 season, with no agreement currently in place for renewal in 2027. This leaves the sponsorship opportunity open as NASCAR prepares to explore potential new partners for the series going forward.
Since the launch of the NASCAR Truck Series in 1995, Craftsman has played a significant role, initially serving as the presenting sponsor before becoming the official title sponsor until 2008. After a hiatus, the brand returned to NASCAR in 2021 following Stanley Black & Decker’s acquisition of Craftsman from Sears, Roebuck & Co. in 2017. The current arrangement, valued at $900 million over multiple years, extends only through the upcoming 2026 season.
Industry reporter Adam Stern shared on X that,
“Craftsman’s title sponsorship of NASCAR Trucks expires after this year and a renewal hasn’t been reached yet, so the sanctioning body will likely soon enter the sponsor market for a potential replacement in case no deal is reached, per people familiar.”
If NASCAR secures a new sponsor after Craftsman’s exit, it is expected to command deals in the vicinity of $10 million annually. Despite inquiries, Craftsman has not provided any statements regarding their future involvement. NASCAR has also maintained silence on further details about successor negotiations.
The next key event for the series is the OnlyBulls Green Flag 150, scheduled for February 28 at St. Petersburg. This 80-lap race will be broadcast live on FOX at 12 p.m. ET and will also feature radio coverage exclusively on SiriusXM NASCAR Radio.
New Arrangements for 2026 NASCAR All-Star Event at Dover
The 2026 NASCAR All-Star Race will shift venues from North Wilkesboro Speedway, which hosted the event from 2023 through 2025, to Dover Motor Speedway. Alongside this move, the sanctioning body has revealed an updated race format that divides the competition into several segments, totaling 350 laps.
This revamped format includes the return of a qualifying session and reintroduces the Pit Crew Challenge, awarding the fastest pit crew without penalties a separate prize along with the advantage of determining pit stall choices for the main race. The overall winner of the All-Star event will take home a $1 million reward.
The qualifying results will set the starting grid for the first segment, which consists of 75 laps. Segment two will rearrange the lineup by inverting the top 26 finishers from the first segment, while the remainder join based on their finishing positions. The event will culminate in a final 200-lap segment featuring 26 drivers.
Scheduled for May 17, fans can watch the All-Star Race live on FS1 starting at 1 p.m. ET, with additional updates available on MRN and SiriusXM NASCAR Radio.
As the Craftsman sponsorship agreement nears its conclusion, NASCAR faces a transitional period that could reshape the commercial landscape of the Truck Series. Securing a new title sponsor will be vital to maintaining financial stability and continuing the growth of this popular motorsport division. Meanwhile, evolving race formats and marquee events like the All-Star Race continue to engage the fan base and sustain interest in the sport’s future.
.@Craftsman’s title sponsorship of @NASCAR_Trucks expires after this year and a renewal hasn’t been reached yet, so the sanctioning body will likely soon enter the sponsor market for a potential replacement in case no deal is reached, per people familiar. https://t.co/LsYOn2Ca79
— Adam Stern (@A_S12) February 25, 2026
