Hyak Motorsports has announced a new sponsorship agreement with Ōnin Staffing, a national workforce solutions provider, marking a collaboration for two NASCAR Cup Series races in 2024. This agreement assigns Ōnin Staffing as the primary sponsor for driver Ricky Stenhouse Jr. and the No. 47 team at Texas Motor Speedway and the Daytona Night Race, while also making it an associate sponsor throughout the 2026 NASCAR season. The deal was facilitated by Meridien Sports, a sports marketing and branding agency located in Charlotte, North Carolina.
Racing at Texas and Daytona Highlights Ōnin Staffing’s Debut
Ōnin Staffing will begin its involvement with Hyak Motorsports at the Texas event before returning under the lights for one of NASCAR’s season-defining moments at Daytona. Stenhouse Jr., who holds a track record of strong performances on superspeedways, is positioned as a contender in these marquee races.
“I’m excited to have Ōnin Staffing on board with us. Anytime you can partner with a company that believes in people and performance, it’s a big win,”
said Ricky Stenhouse Jr.
“I’m excited to build something strong this season.”
Extended Sponsorship Reflects Commitment to Growth and Performance
Beyond the primary sponsorship at Texas and Daytona, Ōnin Staffing’s associate role throughout the 2026 NASCAR Cup Series season emphasizes a sustained partnership focused on mutual growth. The collaboration reinforces shared values surrounding hard work, dedication, and performance excellence.
“We don’t just see race fans in the stands. We see the hard-working people who power the REAL Economy,”
remarked Jim Weaver, CEO of Ōnin Staffing.
“Partnering with Ricky Stenhouse Jr. and Hyak Motorsports allows us to celebrate that grit and determination on a national stage. From the factory floor to the high banks of Daytona, a shared commitment to performance is what truly drives success. We are proud to make our Cup Series debut with a team that shares the Ōnin ethos and a relentless pursuit of high-performance results.”
Hyak Motorsports Strengthens Its Network of Sponsorships
As Hyak Motorsports continues to develop its presence in NASCAR, the addition of Ōnin Staffing enhances the team’s capacity to deliver value both on the track and through partner engagement. This sponsorship supports Hyak’s strategy to combine competitive racing with impactful brand visibility throughout the season.
“We’re proud to welcome Ōnin Staffing to the Hyak Motorsports team and we look forward to growing this partnership on and off the track,”
said Hyak Motorsports owner Gordon Smith.
Implications of the Sponsorship for Team and Fans
Ōnin Staffing’s entry into NASCAR sponsorship represents more than financial support; it signals an alignment of values with Hyak Motorsports and Ricky Stenhouse Jr., both of whom emphasize dedication and high performance. With critical races approaching, including the high-profile Daytona Night Race, this partnership is expected to boost on-track competitiveness and expand the team’s reach among NASCAR fans. As the 2026 season unfolds, this collaboration is likely to deepen, potentially influencing how workforce-focused companies engage with motorsports in the future.
