Former Haas Formula 1 team principal Guenther Steiner is close to acquiring the Tech3 MotoGP team in a deal valued at just over €20 million, according to sources familiar with the negotiations. This acquisition is set to take place as part of the ongoing integration between Formula 1 and MotoGP, following Liberty Media’s recent €4.3 billion takeover of Dorna, MotoGP’s promoter.
Background on Tech3 and Its Origins
Tech3, which was established in 1990 by Hervé Poncharal and Guy Coulon, stepped into MotoGP’s top tier in 2001 after claiming the 250cc world championship with Olivier Jacque. The French-based team has since been a major part of the MotoGP paddock, operating out of its headquarters in France and maintaining a distinct presence in the motorcycle racing world.
Partnership and Financial Backing Highlights
Steiner’s acquisition is reportedly backed largely by Apex, a firm that manages investments for approximately 100 professional athletes, including F1 driver Lando Norris. Apex has a history of high-profile motorsport investments, including a 20% stake in the Alpine F1 team. While several other prominent F1 drivers have also invested in Apex, many prefer to keep their involvement confidential.
Comments from Hervé Poncharal on the Deal
Hervé Poncharal, Tech3’s team principal, has confirmed ongoing discussions with Steiner. As he stated during the Aragon Grand Prix,
“There’s a name circulating in the media: Guenther Steiner. Yes, we’ve spoken with him – he’s very kind and direct, and I really like that. He has a lot of experience in motorsport.”
He also added,
“He could come on board as an investor, a partner, a minority shareholder, helping with sponsorship.”
—Hervé Poncharal, Team Principal, KTM Tech3
Operational Continuity and Team Stability
Autosport reports that the deal includes a commitment to retain Tech3’s existing staff, riders, and operational base in France. Poncharal is expected to gradually hand over leadership responsibilities to Steiner, enabling the former Haas boss to familiarize himself with the unique demands of managing a MotoGP team. This transition is likely to ensure stability within Tech3 during and after the ownership change.
Steiner’s Motorsport Reputation and Influence
Guenther Steiner, known for his engaging personality and popularity among motorsport fans, has gained significant recognition due to his portrayal in the Netflix series “Drive to Survive.” His experience and charisma are seen as valuable assets that could attract new audiences to MotoGP, enhancing the sport’s visibility and appeal.
KTM’s Role and Future in MotoGP
The deal also arrives amid uncertainty surrounding KTM’s future in MotoGP. KTM currently supplies the Tech3 team with its RC16 motorcycles, ridden by Maverick Viñales and Enea Bastianini, both of whom remain contracted directly to KTM. Following a challenging financial period, Austrian manufacturer KTM has stabilized thanks to the intervention of Indian conglomerate Bajaj, which recently gained control after investing around €800 million.
KTM has reaffirmed its commitment to remain in MotoGP through 2026, which means Tech3’s new owners will maintain access to KTM’s bikes next season. Since all current team contracts with Dorna expire in 2026, 2027 could mark a turning point when satellite teams are free to renegotiate partnerships or change suppliers.
Broader Market Shifts Following Liberty Media’s Acquisition
Liberty Media’s ownership has led to a reshaping of MotoGP’s business landscape, with many satellite teams now approached by corporations, investment funds, or wealthy private buyers aiming to secure full or partial ownership. One notable near-sale last year was Gresini Racing, which nearly transitioned to Andrew Fox, owner of Linfox and the Phillip Island circuit. However, the widow of Fausto Gresini, team founder, Nadia Padovani, ultimately decided against selling.
Potential Impact on the Future of MotoGP and F1 Relationships
This acquisition, combining Guenther Steiner’s leadership with Apex’s investment power, is expected to deepen the connection between F1 and MotoGP. With Lewis Hamilton previously expressing interest in securing MotoGP grid slots, the move signals a growing intertwining of the two premier motorsport series. Tech3’s evolution under Steiner’s leadership could serve as a catalyst for further collaborations and investments bridging the worlds of motorcycle and car racing.
