Tommy Hilfiger has teamed up with the Cadillac Formula 1 Team to introduce a new line of fan apparel ahead of the 2026 season, showcasing the brand’s signature blend of classic American style and modern motorsport culture. Officially launched on February 5, 2026, this collaboration marks Tommy Hilfiger’s role as the official apparel partner, bringing its distinctive look to both the team and fans worldwide.
Details of the Multi-Year Collaboration
The partnership, announced in June 2025, designates Tommy Hilfiger as the lifestyle sponsor and official apparel provider for Cadillac’s fresh F1 entry, the first new team on the grid in over ten years. The deal includes outfitting the drivers Sergio “Checo” Pérez and Valtteri Bottas, and it features Tommy Hilfiger branding on cars, racing suits, helmets, and an extensive fanwear lineup.
This collection combines the brand’s “Prep Made Modern” aesthetic with high-performance materials suited to race-day demands. Offering a range of gear, from replica team kits to casual staples like caps, polos, hoodies, and varsity jackets, the line aims to deliver versatility and style in red, white, black, and metallic chrome accents. The pricing ranges from $39.90 to $229.90, and sizes go from XXS to XXL, ensuring accessibility for all supporters.
Statements from Key Figures in the Partnership
“Tommy Hilfiger and Cadillac Formula 1® Team announce a multi-year partnership with Tommy Hilfiger as the team’s official apparel partner and lifestyle sponsor. The partnership includes team kits featuring the brand’s signature design and iconography, with the TOMMY HILFIGER logo proudly displayed on the car, driver suits and helmets.”
— Official Partnership Announcement
“Fanwear collections will also launch, fusing TOMMY HILFIGER’s ‘Prep Made Modern’ aesthetic with the performance-driven codes of Cadillac Formula 1® Team – challenging convention and setting a new standard for lifestyle partnerships in the sport.”
— Official Fanwear Announcement
“This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day. The fanwear collection is designed to be versatile, blending team pride with personal style and bringing Classic American Cool into a new contemporary space.”
— Tommy Hilfiger, Designer
“For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way.”
— Lea Rytz Goldman, Global Brand President of Hilfiger
“This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance. The 2026 collection is just a glimpse of what’s to come.”
— Cassidy Towriss, Chief Brand Adviser at Cadillac
Significance and Future Plans for the Collection
The timing of this launch is strategic, coinciding with Cadillac’s high-profile reveal of their F1 livery in New York’s Times Square on February 8, 2026, ahead of the season’s opening race in Australia on March 8. The new apparel aims not only to serve as race-day gear but also as a fashionable expression for fans in cities around the world.
Cadillac and Tommy Hilfiger plan to expand the partnership with limited-edition releases tied to important races, driver achievements, and unique city-inspired items reflecting hotspots like Miami, Austin, and Las Vegas. This initiative strengthens the cultural connection between motorsport and lifestyle, appealing to both racing enthusiasts and fashion-conscious supporters.
Bridging Motorsport and Everyday Style Through Apparel
By marrying Tommy Hilfiger’s classic American fashion with Cadillac’s bold entry into Formula 1, this partnership signals a new era where racing aesthetics influence streetwear culture. The fanwear collection’s emphasis on quality fabrics, functional design, and iconic branding makes it suitable for daily wear beyond the track.
Available now at tommy.com, Hilfiger stores worldwide, and selected wholesalers, the collection invites fans to embrace the energy of F1 while showing their support for the new American team. As the 2026 season unfolds, this collaboration is set to become a defining element of motorsport fashion, reflecting the dynamic and competitive spirit of both brands.
