Tommy Hilfiger, a division of PVH Corp., has announced the launch of a dedicated fanwear collection for the Cadillac Formula 1 team, featuring officially licensed replica kits and an assortment of co-branded apparel. This range will debut alongside the team’s introduction to the F1 grid in 2026, with additional limited-edition releases planned to coincide with specific races and key driver highlights throughout the season. The collection highlights the brand’s longstanding connection to motorsport while targeting fans eager for stylish, functional gear.
A New Chapter for Cadillac and Tommy Hilfiger Collaboration
As the exclusive fanwear partner of the Cadillac Formula 1 team, Tommy Hilfiger combines its signature American style with the dynamic energy of motorsport. The 2026 season marks Cadillac’s entrance as the 11th team on the Formula 1 grid, representing a fresh opportunity for both the automotive and fashion sectors to unite their audiences. This collaboration is centered around creating a distinctive fashion identity that reflects Cadillac’s ambitious vision and Tommy Hilfiger’s heritage in racing culture.
Rooted firmly in the brand’s classic aesthetic, the collection reinterprets iconic design elements with modern updates to fit contemporary lifestyles, appealing both to race day enthusiasts and everyday wearers.
Design Philosophy and Fanwear Details
Tommy Hilfiger, the founder and principal designer, described the collection’s ethos:
Image of: Formula 1
“This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day,”
emphasizing the line’s versatility that merges team enthusiasm with personal style. He added,
“It deepens our relationship with supporters, giving them a way to feel closer to the team, with styles that work beyond race weekend. It’s about culture and collectibility — building a world where belonging fuels self-expression, an authenticity shows up in the details of what you wear,”
highlighting the emotional connection and cultural relevance embedded in the collection.
Lea Rytz Goldman, Global Brand President of Tommy Hilfiger, further explained the significance of the partnership:
“This collection celebrates the Tommy Hilfiger brand’s legacy in Formula 1 and the sport it has become today. For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible and made for fans.”
Range and Features of the Fanwear Collection
The collection includes a variety of replica items, such as driver caps, T-shirts, and polo shirts, all enhanced with moisture-wicking technology and meticulous detailing. The chosen color palette features co-branded combinations of red, white, black, and metallic chrome accents, creating a distinct visual identity that aligns with race culture and team spirit.
Cassidy Towriss, Chief Brand Adviser of the Cadillac Formula 1 Team, commented on the design process and collaboration:
“This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance. Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track.”
Strategic Cultural Positioning and Season Highlights
Tommy Hilfiger expressed enthusiasm about aligning with the global appeal of Formula 1, stating,
“For more than 40 years, Tommy Hilfiger has shown up in sport by following the pulse of pop culture and pushing style forward — never playing it safe. Right now, that momentum is unmistakably in Formula 1. It’s global and more immersive than ever, and people want to wear it, share it and make it part of how they show up.”
He further added,
“That’s why the Cadillac Formula 1 team feels like such a natural partner. We share an American point of view rooted in ambition, confidence and entertainment. Fanwear is where our world comes to life, giving people a stylish way to be part of what’s next.”
Throughout the racing season, the collection will feature exclusive “City-Inspired Race Specials,” designed to reflect the distinct atmospheres of race locations like Miami, Austin, and Las Vegas. These special editions incorporate unique color schemes and localized graphics, capturing the essence of each event while staying true to the team’s identity and the drivers’ personalities.
Availability and Pricing Information
Fans can choose from a broad size range, spanning XXS to XXL, ensuring accessibility for all supporters. Pricing for the items varies between $39.90 and $229.90, accommodating different budgets within the fan base. The fanwear collection will be available on tommy.com, at Tommy Hilfiger stores worldwide, and through select wholesale partners during the 2026 Formula 1 season.
Legacy and Future Prospects of the Partnership
Tommy Hilfiger has a history of integrating motorsport into mainstream culture, from pioneering sponsorships in the 1990s to recent involvement with F1 The Movie. This new partnership with the Cadillac Formula 1 Team continues that trajectory at a pivotal moment for American motorsport. It also aligns with the announcement of driver Sergio Pérez as the global menswear ambassador for Tommy Hilfiger, further reinforcing the brand’s commitment to Formula 1.
Overall, this fanwear collection represents more than just merchandise; it signifies a cultural bridge between fashion and racing, providing fans with an authentic, stylish way to engage with the emerging Cadillac team and the broader Formula 1 community as the 2026 season unfolds.
