The World of Outlaws NOS Energy Drink Sprint Car Series is welcoming Tub O’ Towels as a new partner for the 2026 season, integrating the brand’s heavy-duty cleaning wipes into its lineup of sponsors. This World of Outlaws partnership is set to showcase the brand’s tough cleaning products to dirt racing enthusiasts nationwide throughout the year.
Brand Alignment with the Dirt Racing Community
Marcia Boyd, Brand Relations Manager at Tub O’ Towels, highlighted the natural fit between the brand and World of Outlaws fans.
“World of Outlaws fans don’t shy away from dirt, and neither do we,”
she said.
“This partnership is a natural fit. We’re excited to grow together and support this incredible racing community.”
Tub O’ Towels offers wipes designed specifically to tackle grease, oil, brake dust, and other tough grime, making them ideal for people who work hard and get dirty.
Product Strength and American Manufacturing
Produced at their headquarters in Cleveland, Ohio, Tub O’ Towels takes pride in being an American-made product that helps sustain local jobs. With over 55,000 five-star online reviews, the family-owned company stands out in the cleaning wipes market by focusing on quality, durability, and innovation rather than fluff or gimmicks. Their wipes are trusted by mechanics, contractors, and racers alike to handle the most stubborn messes after long days on the job or at the track.
Existing Roots in the Dirt Racing Scene
Tub O’ Towels already has significant ties to the World of Outlaws community through its ongoing support of driver Conner Morrell, who is heading into his second season with the Series in 2026. This existing relationship has helped the brand establish a foothold among dirt fans, making the new partnership a logical expansion of their involvement in sprint car racing.
The Future of This Partnership and How to Engage
The collaboration between Tub O’ Towels and the World of Outlaws promises to bring durable, effective cleaning solutions to fans and participants of the high-energy dirt racing series. Dirt enthusiasts can learn more about Tub O’ Towels at their official website, and follow the World of Outlaws Sprint Car schedule and ticketing information on the series’ site. For those unable to attend in person, live coverage is available through DIRTVision.
