Tony Stewart Racing has announced a new partnership with award-winning XXI Martinis for the 75th anniversary season of the NHRA. Known for its ready-to-serve flavored martinis distilled and bottled in the United States, XXI Martinis will join the racing team during this milestone year as part of the Tony Stewart Racing Partnership.
Brand Growth and Partnership Potential Highlighted by Tony Stewart
Founded in 2021 by entrepreneur Shannon Keeran and Las Vegas bartender Angelo Bottley, XXI Martinis has rapidly expanded to become a national player. The brand’s flagship Espresso Martini is available across more than 4,000 bars, restaurants, and retail locations, including outlets in the British Virgin Islands, U.S. Virgin Islands, and the Cayman Islands.
“We’re excited XXI Martinis has come on board with TSR for the 2026 NHRA season,”
said Tony Stewart, owner of Tony Stewart Racing.
“They’re becoming a well-known brand, and we look forward to building their popularity, sales and distribution into our fanbase and family of partners.”
Driver Leah Pruett Endorses Martini Brand as Perfect Fit for Racer Lifestyle
Leah Pruett, TSR’s Top Fuel dragster driver, emphasized that the partnership makes sense given the demanding nature of racing and the desire for a relaxing beverage after intense competition.
“We operate in such an intense atmosphere and with such high horsepower partners, it only makes sense to give a little balance for when we are done with the day and want to enjoy a good, smooth, cocktail. XXI Martinis is the answer for that,”
Pruett said.
“I’m a fan and I think this is the perfect environment for them to grow their footprint.”
Company Leadership Expresses Enthusiasm for NHRA Collaboration
Shannon Keeran, co-founder and CEO of XXI Martinis, expressed excitement about aligning with a high-profile racing team, highlighting the shared values and potential benefits for both brands.
“The opportunity to be partnered with Tony Stewart Racing is a hard one to pass up. We see the potential growth and we’re excited about it,”
Keeran remarked.
“The teams fit our brand perfectly and with ambassadors like Leah, Tony and Matt to help tell XXI Martinis’ story, it’s an all-around win for us. We believe that great martinis, great friendships and great occasions come from the right ingredients, the right mindset, the right chemistry and just a bit of alchemy. This partnership with Tony Stewart Racing follows that same recipe.”
Visibility Planned for 2026 NHRA Mission Foods Drag Racing Series
XXI Martinis branding will appear on Leah Pruett’s Top Fuel dragster and four-time world champion Matt Hagan’s Funny Car throughout the full 20-race Mission Foods NHRA Drag Racing Series. The partnership will be unveiled at the Amalie Motor Oil NHRA Gatornationals event held at Gainesville Raceway in Florida from March 6 to 8, 2026.
Expanding Reach Through Retail and Social Platforms
Fans interested in locating XXI Martinis can find the products at various store locations. The brand maintains an active presence on social media, encouraging followers to connect via Instagram and Facebook for updates and promotions.
