Roush Fenway Keselowski (RFK) Racing revealed that Graza, a renowned single origin Extra Virgin Olive Oil brand, will serve as the primary sponsor for Brad Keselowski’s No. 6 Ford Mustang during the NASCAR Cup Series race on March 1 at Circuit of the Americas (COTA) in Austin, Texas. Alongside this headline sponsorship, Graza will also support Ryan Preece’s No. 60 Ford Mustang as a full season associate partner throughout the 2026 NASCAR Cup Series season.
Shared Ambition Between RFK Racing and Graza
The collaboration between RFK Racing and Graza is grounded in a mutual commitment to innovation and a bold mindset. Graza has earned a dedicated customer base by disrupting the olive oil market with high-quality products featuring distinctive design and a genuine brand voice. This approach mirrors RFK Racing’s focus on aggressive competition and standing out within NASCAR.
They are authentic, bold, and focused on creating a terrific culinary experience that is steeped in quality,
said Chip Bowers, President of RFK Racing.
That commitment to excellence is what has established fans of their product from the very first taste; we’re proud to be aligned with another best in brand company.
Graza’s Ongoing Involvement Throughout the 2026 Season
While Graza will headline the sponsorship at COTA with Brad Keselowski, the brand’s association with Ryan Preece ensures ongoing exposure for the full 2026 NASCAR campaign. This consistent presence across RFK Racing offers unique opportunities to engage fans with the energy and authenticity that both the team and the brand embody, blending performance with lifestyle appeal.
We’re thrilled to partner with such an outstanding team like Roush Fenway Keselowski (RFK) Racing, and introduce ourselves and our delicious products to their loyal fan base,
stated Andrew Benin, Graza’s co-founder and CEO.
Graza’s Innovative Approach to Olive Oil
Launched in 2022, Graza quickly rose as a leader in its category by introducing an innovative delivery system: fresh Extra Virgin Olive Oils in fun, squeezable bottles. Their range includes Drizzle and Sizzle oils, with the lineup expanding to refill cans, glass bottles, and Frizzle, a heat-stable cooking oil made entirely from olives. This pioneering spirit aligns with their venture into NASCAR sponsorship.
Significance of the COTA Partnership for Graza and RFK Racing
The COTA race presents Graza’s initial primary sponsorship in NASCAR, coinciding with one of the sport’s most challenging venues: the 17-turn road course in Austin. This exposure not only advances Graza’s visibility within motorsports but also highlights RFK Racing’s appeal to innovative, high-quality brands eager to connect with passionate fans. The partnership’s blend of heritage and forward-thinking signals exciting potential for both Graza and RFK in upcoming competitions.
