Formula 1 has revealed a multi-year agreement with Standard Chartered, designating the global bank as its Official Wealth Management and Corporate & Investment Banking Partner beginning in 2026. This partnership connects Formula 1’s international race schedule with Standard Chartered’s extensive banking network, highlighting a shared dedication to precision, performance, and worldwide reach.
The introduction of this partnership comes as Formula 1 enjoys remarkable global growth, attracting approximately 827 million fans. Standard Chartered’s presence in nearly all the countries hosting Formula 1 races sets the stage for enhanced experiences, including trackside activations and exclusive hospitality tailored for clients and guests throughout the F1 season.
How the Partnership Enhances Engagement Within the Motorsport Community
Standard Chartered aims to leverage Formula 1’s worldwide platform to deliver unique hospitality and client engagement initiatives tied to race weekends and major events. This collaboration goes beyond traditional sponsorship, as the bank will also support F1 Academy, Formula 1’s initiative dedicated to developing female drivers. The partnership emphasizes fostering female talent and skill-building within motorsport, both on the track and behind the scenes, reflecting Standard Chartered’s long-term commitment to diversity and inclusion.
Stefano Domenicali, President and CEO of Formula 1, expressed enthusiasm about the new partnership, stating,
I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner to Formula 1,
and added,
We are both truly global in nature, sharing fantastic locations around the world with the desire to drive performance and create experiences that excite people and bring them together. With Standard Chartered’s support for F1 Academy, I can’t wait to have them join us in the paddock and see what we can achieve together.
Alignment Between Formula 1 and Standard Chartered’s International Presence
Roberto Hoornweg, CEO of Corporate & Investment Banking at Standard Chartered, highlighted how the partnership matches the global scope of both organizations. He said,
We’re proud to become an Official Partner to F1, which shares our relentless commitment to high performance, innovation, a world-class client experience, and distinctive global connectivity,
emphasizing,
F1’s footprint reflects our own cross-border network, with our presence in 19 out of 21 F1 race markets.
Judy Hsu, CEO of Wealth and Retail Banking at Standard Chartered, also spoke about the collaborative opportunities this alliance presents. She noted,
As a leading international wealth manager, we will draw on our international network and expertise to bring clients closer to the excitement of F1,
and added,
Our support for F1 Academy reinforces our commitment to championing female talent and developing the next generation of motorsport talent across our unique footprint.
Contribution to Formula 1’s Expanding Global Reach and Commercial Growth
This new banking partnership further strengthens Formula 1’s growing commercial portfolio as the sport continues to expand its global fan base, corporate sponsorships, and demand for live events in the lead-up to the 2026 season. Standard Chartered’s involvement is expected to enhance client experiences both trackside and beyond, while supporting initiatives that promote diversity and skill development within the motorsport community.
