Seven-time NASCAR Cup Series champion Jimmie Johnson’s team, Legacy Motor Club, announced a new partnership with sportswear company NOBULL, partially owned by seven-time Super Bowl winner Tom Brady, set to take effect in the 2026 NASCAR season. This collaboration will designate NOBULL as the official track shoe provider for Legacy, supporting both drivers and pit crews throughout the year.
Details of the Collaboration and Its Benefits
Legacy Motor Club revealed on Tuesday that the partnership will equip Johnson’s crew members with NOBULL shoes and apparel for their training routines, aimed at enhancing performance both on track and behind the scenes. The deal includes prominent NOBULL branding visibility during multiple race weekends and will feature content showcasing driver workouts and pit crew preparations shared on social media platforms.
Johnson emphasized the alignment between the team and the brand’s ethos, stating,
“This partnership with NOBULL fits perfectly with the culture we’re building at Legacy Motor Club,”
and added,
“Our drivers and pit crews spend countless hours training to be at their best—on pit road, in the shop, and in race conditions.”
He further highlighted NOBULL’s understanding of competitive demands, noting,
“NOBULL understands the work, the commitment, and the mindset required to compete at the highest level. They’re more than a brand; they’re a mentality and they set the standard for strength.”
– Jimmie Johnson, NASCAR Champion and Team Owner.
History of Interaction Between Johnson and Brady
Johnson and Brady share a history beyond this partnership. Last year, Johnson drove Brady around the Indianapolis Motor Speedway in a modified two-seater IndyCar prior to the Indy 500 while Brady was on-air with FOX Sports. Johnson humorously recalled,
“He’s already sent a few text messages worried about speed, an accident, and motion sickness. So, I have three objectives Sunday. Well, maybe two. I probably shouldn’t crash in front of the field. But make him sick and make him soil his suit.”
During the lap, Brady described the experience succinctly, saying,
Image of: Jimmie Johnson
“This is incredible. Jimmie driving, all the fans here, I can’t believe this is the first time I’ve ever been here.”
– Tom Brady, NFL Legend and NOBULL Stakeholder.
Brady’s Role in NOBULL and Legacy Motor Club’s Ownership Changes
Tom Brady became involved with NOBULL in 2024 after merging his TB12 and Brady brands with the sportswear company, elevating him to the position of the company’s second-largest shareholder. Brady explained his connection to the brand’s philosophy, saying,
“I think the piece that really resonates with me is our mindset and how we want to inspire others through action and through challenging them to be the best they can possibly be for themselves.”
Meanwhile, Jimmie Johnson assumed majority ownership of Legacy Motor Club in January 2025, following a restructuring led by Knighthead Capital Management, a firm in which Brady is also an investor. This change solidified Johnson’s leadership role within the team ahead of the upcoming seasons.
Johnson’s 2025 Racing Plans and Upcoming Events
For the 2025 season, Johnson plans to compete part-time behind the wheel for Legacy Motor Club. He is set to return as the 41st entrant in the Daytona 500 and will also take part in the first-ever Naval Base Coronado race in San Diego, near his hometown. Additionally, he will compete in a Craftsman Truck Series race with Tricon Garage, marking his first truck race since 2008.
Implications of the Partnership
The collaboration between Legacy Motor Club and NOBULL, backed by Johnson and Brady, combines elite athletic preparation with innovative performance apparel, signaling a strategic effort to elevate the competitive edge of the team’s drivers and pit crew. The integration of behind-the-scenes content is likely to deepen fan engagement and offer unique insights into NASCAR training culture. Given Johnson’s dual role as driver and team owner, supported by Brady’s business involvement, this partnership could influence future alliances between sports and lifestyle brands within NASCAR.
