In 2022, McLaren driver Lando Norris traveled to Cumbria to film content for his clothing and lifestyle venture, Quadrant. The shoot, arranged in partnership with M-Sport, took place in Greystoke Forest and showcased the unique setting of the region, highlighting its natural beauty as the perfect backdrop for the brand’s new collection.
Collaboration with M-Sport Creates Unforgettable Experience
The collaboration with M-Sport allowed Quadrant to feature their brand on a Rally-spec Ford Fiesta, driven around Greystoke. This partnership was key to the shoot’s success, providing an incredible atmosphere that could not have been replicated elsewhere. The Quadrant team expressed their gratitude, noting how much the setting contributed to the project’s impact.
Exceptional Results Lead to Rapid Sell-Out
The content created during the shoot exceeded expectations for both Norris and the Quadrant crew. The dynamic images and videos helped sell the collection in under an hour, confirming the high demand and strong connection between the brand and its supporters. The team described the entire experience as “speechless” and “surreal,” reflecting their enthusiasm for the outcome.
Future Plans for Continued Engagement in Cumbria
The Quadrant team and Norris themselves expressed eagerness to return to Cumbria soon, valuing the strong ties built with M-Sport during their visit. Their shared hope is that the success of this project will lead to more collaborations in the region, strengthening both the local community’s profile and the Quadrant brand’s presence.
The bonus was that Cumbria and Greystoke Forest provided the most incredible setting
– Quadrant Team
To have the brand wrapped onto a M-Sport Rally spec Fiesta and raced around Greystoke for the day was a surreal experience for everyone involved in the Quadrant brand.
– Quadrant Team
Both the team and Lando came away from the experience speechless, and the quality of content generated from our days with M-Sport ultimately allowed us to sell the collection out in under an hour.
– Quadrant Team
Greystoke Forest and the backdrop of Cumbria was a perfect mix and definitely a highlight for Lando and the team at Quadrant.
– Quadrant Team
Without a doubt, with the relationship we’ve built with M-Sport I’d like to think Lando and the Quadrant brand will be back in Cumbria in the not so distant future.
– Quadrant Team
