Liberty Media, the American media corporation and owner of the Formula 1 (F1) motor racing series, announced $4.48 billion in revenue for its 2025 fiscal year, with F1 alone contributing $3.87 billion to the total. This growth reflects Liberty’s ongoing efforts to expand its motorsport portfolio, including its recent acquisition of the top-tier MotoGP motorcycle racing series.
The company revealed a 14% increase in F1’s annual revenue along with a substantial rise in operating income, demonstrating the success of its strategic investments. The addition of MotoGP has further diversified Liberty’s motorsport business, signaling a significant boost in overall performance.
Key Financial Metrics Highlight Growth in Formula 1 and MotoGP
Formula 1’s operating income increased by 28% year-on-year, reaching $632 million, while adjusted operating income before depreciation and amortization (OIBDA) rose 20% to $946 million. Liberty’s overall operating income more than doubled to $577 million in 2025, up from $287 million in 2024. Total revenue also jumped from $3.65 billion in 2024 to $4.48 billion in 2025.
Liberty’s purchase of an 84% stake in MotoGP was finalized in July 2025 for $3.1 billion, following the deal’s initial announcement in April 2024. The motorcycle series reported a 14% revenue increase year-on-year, totaling $573 million on a pro-forma basis. Operating income grew sharply by 86% to $54 million, and adjusted MotoGP OIBDA rose to $201 million, underscoring the acquisition’s positive impact.
Revenue Breakdown and Audience Growth for Formula 1
F1’s revenue primarily stems from race promotion fees (26.7%), media rights (31.3%), and sponsorships (21.7%), with additional income coming from hospitality, freight, and licensing, accounting for 20.3% overall. Although exact figures for each segment were not disclosed, all showed growth during the year.
The rise in media rights revenue was driven by
“the continued growth in F1 TV subscription revenue, and recognition of one-time revenue associated with the F1 movie.”
?Liberty Media official
Fan engagement metrics also increased significantly, with total event attendance up 4% to 6.75 million fans, and live race viewership rising 24% compared to the previous year. Commercially, Liberty secured a new sponsorship agreement with Standard Chartered and extended broadcast rights with ESPN across Latin America and the Caribbean.
MotoGP’s Advancing Position Following Acquisition and Rebranding
Since the acquisition, MotoGP has seen a 9% increase in television viewership and a 21% surge in in-person attendance for the 2025 season. Reflecting the change in ownership, Dorna Sports officially rebranded as MotoGP Sports Entertainment SL, retiring a name revered in motorsport for over three decades.
The promoter holds rights to the MotoGP series under a contract running through 2060, along with managing the WorldSBK championship. Liberty’s takeover also ushered in leadership changes, with former F1 Group chief Chase Carey replacing William Jackson as president of the newly named MotoGP entity.
Looking Ahead: Upcoming Seasons and Strategic Outlook
The 2026 Formula 1 campaign is set to launch on March 8 in Melbourne, Australia, while the MotoGP season will begin shortly after in Thailand. Liberty Media remains optimistic about its growth prospects in motor racing, focusing on consolidating revenues and enhancing fan experiences across both premier series.
Derek Chang, Liberty Media’s president and chief executive, reflected on the year:
2025 was an exceptional and productive year for Liberty, and we are excited about the opportunities ahead. We delivered on our key strategic objectives – strengthening Formula 1’s growth trajectory, [and] completing the MotoGP acquisition.
?Derek Chang, President and Chief Executive, Liberty Media
