Mason Maggio, driver for DGM Racing in the NASCAR O’Reilly Auto Parts Series (NOAPS), has announced a new sponsorship deal with Success Unlocked. This digital platform and docu-series for entrepreneurs and leaders will serve as the primary sponsor for Maggio’s No. 91 Chevrolet during the NOAPS opening race at Daytona International Speedway on February 14 at 5:00 p.m. ET, marking Success Unlocked’s first appearance in NASCAR.
About Success Unlocked and Its Founder
Success Unlocked, created by business leader and entrepreneur Trixy Castro, is a community focused on education through authentic founder experiences and collaborative learning. The platform offers guidance to business owners and executives on leadership, strategic decision-making, and growth by combining modular content with group engagement.
Castro, a visionary who has successfully built and sold multiple companies to major institutions like Goldman Sachs and Fidelity National Title, brings firsthand knowledge to this initiative. Her aim is to help emerging leaders turn challenges into clear strategies for success, a vision she shares with Maggio, whose dedication on and off the track mirrors these core principles.
Shared Values Drive Sponsorship Collaboration
“We’re thrilled to partner with Mason Maggio for the season-opener race at Daytona! This partnership is more than a sponsorship; it’s a shared commitment to excellence and a unique opportunity to connect with millions of motorsport fans nationwide,”
said Trixy Castro, Founder of Success Unlocked.
“We believe in drive, discipline, and execution, values that align perfectly with the focus and intensity of NASCAR competition at the highest level. Mason consistently demonstrates the mindset and fortitude required to perform under pressure, both on and off the track.”
Exclusive Early Access for Fans
As part of the collaboration, fans supporting Mason Maggio will gain exclusive early access to the Success Unlocked platform starting March 24. By entering the code MASON24, they can enjoy 14 days of complimentary full access before the public launch. This gesture thanks Maggio’s supporters while reinforcing the shared emphasis on discipline, focus, and sustained growth both in racing and entrepreneurship.
Mason Maggio’s Racing Journey and Growth
Through perseverance and relentless effort, Mason Maggio has secured 20 starts in the NOAPS. His determination has earned him a spot in DGM Racing’s No. 91 Chevrolet for much of the 2026 season, enabling more consistent competition and growth in his racing career.
“I’m super excited to welcome Success Unlocked and Trixy Castro’s group to our team,”
Maggio said.
“We’re thrilled to have them as a partner and kick off our campaign together at Daytona! I’m truly thankful for the partnership we’ve established. Being able to promote Success Unlocked’s new docu-series in Daytona that inspires people to chase their dreams while I’ll be chasing my dream of winning at the World Center of Racing really brings everything full circle!”
Supporting Partners and Sponsorship Team
In addition to Success Unlocked as the primary sponsor, Maggio’s Chevrolet also features secondary partners including InvestWithRoots.com, VNTL8, and Duv-ALL Sports Cards. Established sponsors such as UBS, ControlAlt Protect, LT Delivery, and Flitz Polish will continue their support as associate sponsors throughout the season.
Impact of the Partnership on NASCAR and Entrepreneurship Communities
The alliance between Mason Maggio and Success Unlocked represents a fusion of competitive racing spirit and entrepreneurial drive. Launching this sponsorship at Daytona, a cornerstone event in the NASCAR calendar, introduces a broader audience to the values of leadership, discipline, and perseverance. This collaboration not only elevates Maggio’s season-opening campaign but also promotes Success Unlocked’s mission to inspire and educate the next generation of business leaders. The partnership sets a precedent for future engagements between motorsport figures and innovative business communities, reinforcing how determination and strategic thinking transcend across industries.
