T.N. Dickinson’s® Witch Hazel, a longstanding family-trusted product, will serve as the main sponsor for NASCAR driver Natalie Decker in two 2026 NASCAR O’Reilly Auto Parts Series races. The collaboration launches on February 14, 2026, at the United Rentals 300 held at Daytona International Speedway, with a second appearance scheduled for June 13, 2026, at the Explore the Pocono Mountains 250 at Pocono Raceway.
Decker Returns to Daytona as the Solo Female and Mom Competitor
Driving the No. 35 Chevrolet Camaro for Joey Gase Motorsports under team owner Scott Osteen, Decker makes her comeback at Daytona as the only woman and mother on the track. This event coincides with Valentine’s Day and follows a viral social media moment where T.N. Dickinson’s Witch Hazel playfully invited Decker to be their Valentine, a gesture that helped confirm her participation and captured wide media attention.
#TNCoolMomsClub Celebrates Motherhood and Racing Spirit
The sponsorship supports the #TNCoolMomsClub, a nationwide campaign that highlights modern motherhood, confidence, and care on and off the racetrack. Decker, who became a mother less than a year ago, has integrated T.N. Dickinson’s Witch Hazel into her postpartum care routine. Her return to racing on a high-profile stage is strengthened by backing from one of her preferred brands.
T.N. Dickinson’s Witch Hazel has been part of American households for generations, and Natalie represents our brand values strength, balance, and authenticity
said Bryan Jackowitz, President of Dickinson Brands Inc.
Activating the #TNCoolMomsClub with Natalie at Daytona on Valentine’s Day makes this partnership especially meaningful.
Brand Visibility and Fan Interaction to Feature at Daytona and Pocono
The No. 35 Chevrolet Camaro will prominently feature T.N. Dickinson’s Witch Hazel branding during both race weekends. Fans at Daytona and Pocono can expect on-site promotions including product samplings, giveaways, and autograph sessions with Decker. She will also engage her social media followers by highlighting these fan events as part of the sponsorship activation.
This partnership reflects who I am at this stage of my life,
said Natalie Decker.
Becoming a mom hasn’t changed my drive to compete, and I love that T.N. Dickinson’s Witch Hazel is meeting fans at the track through the #TNCoolMomsClub.
Upcoming Media Event and Broadcast Details
An official unveiling of Decker’s car along with a media event is planned near Charlotte, North Carolina, ahead of Speedweeks, with further information to be released. The season-opening race at Daytona International Speedway will be broadcast live on The CW network.
