Four-time Formula 1 world champion Max Verstappen is stepping beyond his established racing career with the debut of a three-part documentary series, Max Verstappen – New Ground, which premiered on Viaplay on February 10, 2026. The series highlights Verstappen’s efforts to create and manage his own racing team while mentoring emerging sim racer Chris Lulham, showcasing a fresh dimension of his passion for motorsport.
Building Verstappen.com Racing and Mentoring Rising Talent
In this series, Verstappen establishes Verstappen.com Racing, also known as Verstappen Racing, as a platform for competitive GT racing outside the Formula 1 spotlight. His partnership with British driver Chris Lulham, born in 2003 and transitioning from karting and sim racing to professional GT3 competition, forms the core narrative. The docuseries emphasizes the dedication and challenges faced behind the scenes in endurance events, including strong performances at the 24 Hours of Spa and a commanding run on the Nürburgring Nordschleife’s demanding 24-kilometer track.
Max Verstappen’s evolution from driver to team owner reflects his desire to share knowledge and expand his influence in the racing world. This development offers fans insight into a side of motorsport where teamwork, strategy, and development extend far beyond individual race victories.
Verstappen’s Vision for Motorsport Growth and Development
Known for his intense competitiveness and commitment, Verstappen embraces this project as a way to explore new facets of racing.
“Viaplay and I have worked together for many years to show what racing is really about—not just the results, but the work, the dedication and the passion behind it,”
Verstappen said in the series announcement.
“’New Ground’ is about exploring new motorsport grounds and learning and gaining experience along the way. It’s about the challenge and the love of racing, and I’m glad to share that journey with Viaplay’s viewers.”
The rapid progress of Verstappen.com Racing has turned what started as an experiment into a competitive team delivering impressive results, with Verstappen and Lulham demonstrating strong chemistry and performance in endurance racing.
The Journey of Chris Lulham from Sim Racing to GT Tracks
Chris Lulham’s story is central to the series, following his transition from the world of sim racing to real-world competition. As a young British driver, Lulham’s pathway highlights the increasingly important relationship between virtual racing skills and physical motorsport. Under Verstappen’s mentorship, Lulham competes in high-profile series such as the GT World Challenge Europe Endurance Cup, where his sim-honed abilities have translated into significant track achievements. Their collaboration reveals a promising future for crossover drivers bridging digital and traditional racing platforms.
Weekly Episodes Reveal the Reality of Motorsport Team Building
The docuseries unfolds over three episodes, released weekly on Tuesdays:
1.
Let’s Go Out and Have Fun
(February 10, 2026) – Introduces the excitement and passion behind starting this adventure.
2.
We All Shit on the Same Toilet
(February 17, 2026) – Delves into the gritty and unfiltered realities of team life and racing challenges.
3.
We Have to Overtake Some People
(February 24, 2026) – Highlights the intense competitive spirit and on-track battles.
The series is currently available in the Netherlands, Denmark, Sweden, Finland, and Norway through Viaplay.
Impact on Motorsport and What Lies Ahead
Max Verstappen – New Ground offers fans a rare glimpse into the human side of a dominant world champion, revealing his entrepreneurial ambitions and dedication to nurturing talent outside Formula 1’s high-pressure environment. By investing in Verstappen Racing and supporting drivers like Chris Lulham, Verstappen is contributing to the future growth of motorsport, especially at the intersection of sim racing and traditional GT racing.
As the 2026 F1 season progresses with Verstappen and Red Bull continuing their championship campaign, this docuseries presents a complementary perspective on his career—one that embraces fresh challenges and fosters new opportunities within the racing community.
For viewers interested in witnessing how a champion builds a race team from the ground up and fosters upcoming talent, Max Verstappen – New Ground is a compelling watch offering inspiration and insight into motorsport’s evolving landscape.
