Lewis Hamilton has long been recognized as the definitive fashion icon within the Formula 1 paddock, but now a fresh F1 talent is stepping forward to contest his reign. Over the years, Hamilton’s distinct and daring style—ranging from a Swarovski crystal-studded custom Burberry suit at the 2025 Silverstone Grand Prix to his shimmering sequined Rick Owens boilersuit in Miami 2023—has set him apart in a grid initially dominated by simpler attire like skinny jeans and t-shirts. However, current trends show more drivers experimenting boldly with their looks, signaling a shift in the F1 fashion landscape.
Pierre Gasly’s Aspirations Beyond Racing
Among those embracing style as a form of personal expression is French driver Pierre Gasly, who recently revealed ambitions to expand into the fashion industry. During his appearance on F1’s Off The Grid series with Lawrence Barretto, Gasly reflected on his fascination with fashion, particularly inspired by Milan’s elegant atmosphere and diverse street style.
I’m definitely going to get into this world at some point. I just like the creativity behind it, and that’s why, at the end of the day, I want to discover other worlds,
Gasly stated on his 30th birthday.
The first time I came to Milan, every man, every woman, I was just staring like, ‘How beautiful are these people?’ The style, everybody’s very elegant. From 15 years old to 75 years old, I’ve seen the coolest grandmas walking around town,
he added, smiling.
When you’re in Milan, when you go out, you need to make sure that you wear some nice stuff.
Hamilton’s Influence on F1 Fashion
Lewis Hamilton’s ventures outside the racetrack include launching a clothing collaboration with Tommy Hilfiger in 2018 and partnering with luxury brands like Dior, attending their Menswear show at Paris Fashion Week. In 2025, Hamilton further cemented his prominence in fashion by co-chairing the Met Gala, where the theme highlighted Black tailoring and style. His impact on fashion within the sport has not gone unnoticed by Gasly, who credits Hamilton for broadening opportunities for drivers to express themselves through style.
It’s important to say that without him, things would be different these days. I think Lewis opened a lot of doors for all of us,
Gasly remarked in a 2023 interview with Sky Sports.
He also pointed out a cultural shift within sports fashion, noting the contrast with other disciplines such as the NBA, where athletes have long embraced flamboyant personal style. Gasly praised Hamilton personally,
Actually, I get on very well with Lewis, I often thank him for sticking to his values and to himself all these years because now it’s definitely made the path slightly smoother for us young drivers.
The Changing Fashion Scene in Formula 1
As more F1 drivers gain confidence in showcasing their fashion sense, Hamilton’s pioneering influence creates a progressive environment where individuality is celebrated beyond racing talent. Gasly’s interest in transitioning to the fashion world underscores this evolving intersection between F1 and style, highlighting how the sport’s culture is undergoing a notable transformation. Fans and fashion enthusiasts alike will watch closely to see who may next define the paddock’s sartorial future, suggesting that the battle for the Lewis Hamilton fashion icon status is far from settled.
