NASCAR O’Reilly Auto Parts Series driver Ryan Ellis, racing with Young’s Motorsports, is set to debut a fresh paint scheme and sponsorship at this weekend’s event at Phoenix Raceway. This marks the first short track race of the 2026 season for Ellis and his team, featuring DEMCO as the new sponsor for the No. 02 car.
Introduction of DEMCO Sponsorship in NASCAR
As one of the latest collaborations in the NASCAR garage, Ryan Ellis’ alliance with Young’s Motorsports brings both a change in team dynamics and a new look on the track. DEMCO Products, a family-owned agricultural equipment company, will sponsor the car for the first time in one of NASCAR’s three National Series events. This sponsorship debut at the one-mile Phoenix Raceway represents a significant milestone for both Ellis and DEMCO.
Promotional Efforts and Public Appearances
To celebrate the new partnership, DEMCO and Young’s Motorsports showcased the specially designed NASCAR car on the streets of Las Vegas before the race weekend. The street-legal vehicle appeared in advance of the CONEXPO-CON/AGG event, where Ellis will make a personal appearance at the DEMCO booth on Tuesday. The company has also announced plans to share additional content related to the sponsorship across their social media platforms.
Anticipating the Impact of the New Sponsorship
The collaboration between Ellis, Young’s Motorsports, and DEMCO highlights the ongoing evolution in NASCAR partnerships. Securing a sponsor like DEMCO indicates growing support from industries connected to the sport’s fan base and a potential boost for the team’s visibility. Fans and followers can expect increased engagement as the season progresses and the new paint scheme debuts on the track.
“This weekend not only marks the first time Ellis and his new team will tackle the 1-mile track in the southwest, but also the first time DEMCO has sponsored a car in NASCAR’s three National Series.” – Ryan Ellis, Driver
“DEMCO and Young’s showed off their new paint scheme on the streets of Las Vegas, with a street-legal NASCAR O’Reilly Auto Parts Series car, ahead of this weekend’s CONEXPO-CON/AGG.” – Team Representative
