Point Blank Tequila, a recently launched 100 percent additive-free spirit now available across Texas Total Wine stores, has established a partnership with NASCAR driver Sage Karam for the upcoming race at Circuit of The Americas (COTA) in Austin. This collaboration highlights the shared values of precision, passion, and performance between the tequila brand and the race team ahead of the Focused Health 250, set for Saturday at 2 p.m.
Karam to Compete on a Challenging COTA Road Course
Sage Karam will pilot the No. 55 car, fielded by Joey Gase Motorsports with Scott Osteen, through a demanding 65-lap race on one of NASCAR’s most technically complex road circuits. The COTA track is known for its steep uphill approach into Turn 1 and its complex S-shaped corners, providing a stern test for drivers and teams dedicated to meticulous preparation and skill.
Nothing at COTA comes easy, Karam said, reflecting on the circuit’s challenges.
You have to put in the work, stay disciplined, and when the moment comes, you have to take it. You earn everything out there. I’m excited to partner with Point Blank, a bold, new tequila that also isn’t afraid to take chances.
Point Blank’s Growing Presence in Premium Spirits Linked to NASCAR
Point Blank Tequila is rapidly gaining recognition within the premium spirits sector, driven by a focus on authenticity, craftsmanship, and sustainable practices. Partnering with Sage Karam, known as one of NASCAR’s most courageous drivers, strengthens Point Blank’s foothold in Texas and supports the brand’s nationwide expansion.
Performance matters — whether you’re racing at COTA or crafting a premium, unapologetically authentic tequila,
explained Andrew Summersett, founder of Point Blank Tequila.
We’re excited to partner with a team that races the way we make tequila — the hard way, the honest way, but bold enough to stand out in a competitive field.
Fan Engagement and Brand Interaction at Total Wine
The collaboration between Karam and Point Blank Tequila extends beyond race day activities. On Friday, from 11 a.m. to 1 p.m., fans can meet Sage Karam at Total Wine, located at 1201 Barbara Jordan Blvd. in Austin. This event will include a meet-and-greet with Karam and a tasting experience hosted by Summersett, who will pour Point Blank’s three tequila expressions.
This initiative supports Point Blank’s mission to create authentic connections with consumers who appreciate honesty and dedication in their experiences.
For Point Blank Tequila, this partnership is about more than putting our logo on a car,
Summersett affirmed.
It’s about aligning with people who believe in hard work, preparation, and earning every result. That’s how we craft our tequila, and that’s how Sage competes.
Celebrating the Partnership and Shared Values
As part of celebrating their alliance, Point Blank Tequila shared an encouraging message to Sage Karam:
Sage — Stay focused. Stay fearless. Stay relentless. And most of all, stay true.
Authenticity and Craftsmanship at the Heart of Point Blank Tequila
Authenticity underpins all that Point Blank Tequila represents. Its three expressions — Blanco, Reposado, and Añejo — are carefully produced from organically farmed mountain-grown Blue Weber agave, cultivated in San Juanito de Escobedo, Jalisco, the tequila’s birthplace. The agave is hand-harvested at its peak and undergoes traditional slow roasting in ovens, natural fermentation, and double distillation to ensure exceptional purity.
The entire production process is overseen by Zandra Gómez Santiago, the brand’s award-winning female master distiller and a trailblazer in the traditionally male-dominated tequila industry. Her expertise guarantees each bottle adheres to the highest standards, with no additives or shortcuts allowed.
Excellence isn’t accidental, Summersett remarked. It’s earned.
Availability and Brand Outreach in Texas and Beyond
Point Blank Tequila is stocked at Total Wine locations throughout Texas, select liquor stores, and ordered directly online at pointblanktequila.com. The brand maintains an active presence on social media under the handle @pointblanktequila, continuing to engage consumers committed to genuine quality and performance.
