Trackhouse Racing has announced a new partnership with SuperFile, a Chicago-based company specializing in advanced digital ownership and secure file control, supporting Auckland native Shane van Gisbergen as he competes in the season-opening Daytona 500 at Daytona International Speedway on February 15. This collaboration marks SuperFile’s first involvement in NASCAR’s premier event, introducing their innovative cybersecurity technology to a global racing audience.
Introducing a New Era of Digital Protection in Motorsports
SuperFile is pioneering a cybersecurity category called sovereign file control, which empowers organizations, governments, and creators to protect, authenticate, and control access to digital content even after it has been shared or downloaded. This technology addresses modern challenges such as ransomware, insider threats, and AI-driven misuse by allowing companies to maintain ownership and control beyond traditional security measures.
Characterized as trackable, unhackable, and takebackable, SuperFile’s platform ensures that digital files remain secure no matter where they travel, setting a new standard in digital trust and enforcement.
Van Gisbergen’s Growing Impact in NASCAR
The 2025 Daytona 500 will be van Gisbergen’s second appearance in the iconic race. The New Zealand driver recently completed a standout rookie season in the NASCAR Cup Series, winning five races, earning the Rookie of the Year title, and finishing 12th in the overall standings. This performance set a new NASCAR record for the most wins by a rookie in a single season and made him the winningest non-U.S.–born driver in NASCAR history with six career victories.
Van Gisbergen’s initial Cup Series triumph came at the Chicago Street Race in July 2023, where he became one of only six foreign-born drivers ever to win a Cup race and was the first driver since Johnny Rutherford in 1963 to win in his first start. His transition to NASCAR was facilitated through Trackhouse Racing’s PROJECT91 program, launched in 2022 to extend the team’s global reach by recruiting internationally renowned drivers.
Statements from Van Gisbergen and Key Partners
“It’s epic to have SuperFile on my 97 Chevrolet for the biggest race of the year,”
said van Gisbergen.
“There is no better place than Daytona to introduce SuperFile to NASCAR for the first time. I remember my first DAYTONA 500 and it was electric. Looking forward to having a good run at it together.”
“We took on a challenge that everyone said was impossible: giving people true control of their data,”
said Shane Valdez, CEO of SuperFile.
“We’re building the future of digital infrastructure, where ownership and enforcement persist beyond the firewall, beyond the download, and beyond traditional security. The DAYTONA 500 is where the world meets what’s next, and Trackhouse Racing is the perfect partner to introduce a technology built on speed, trust, and absolute control.”
“We make it a priority at Trackhouse Racing to partner with companies that are distinctive, innovative and forward-thinking,”
said Trackhouse Racing team owner Justin Marks.
“SuperFile has a very unique position in the tech space with their software and cybersecurity capabilities that are applicable to a lot of industries, including motorsports. We’re thrilled to have SuperFile join Trackhouse and look forward to leveraging their presence through auto racing.”
Upcoming Event Details and Significance
The 68th running of the Daytona 500 will occur on Sunday, February 15, beginning at 2:30 p.m. ET and broadcast on FOX. This event remains NASCAR’s most prestigious race, drawing global attention to its competitors and sponsors alike. SuperFile’s entry into this stage through their partnership with Shane van Gisbergen and Trackhouse Racing not only highlights a fusion of cutting-edge cybersecurity and high-speed racing but also signals a broader trend of technological innovation intersecting with motorsports.
As van Gisbergen continues to build momentum in his NASCAR career, this collaboration could pave the way for increased awareness of digital asset protection in sports and beyond, setting a precedent for future partnerships between technology companies and racing teams.
