Tommy Hilfiger, part of PVH Corp., has introduced the Cadillac Formula 1 fanwear collection to mark the team’s debut in the FIA Formula 1 World Championship starting in 2026. This exclusive collection features replica team kits and a variety of co-branded apparel, combining the heritage of American motorsport style with Tommy Hilfiger’s classic and contemporary design influences.
As the official apparel partner for the Cadillac Formula 1 Team, Tommy Hilfiger aims to fuse its signature American style with the dynamic and cultural energy surrounding Formula 1, offering fans apparel that celebrates belonging, authenticity, and boldness.
Design and Performance: A Blend of Heritage and Innovation
The fanwear collection delivers team pride through stylish everyday clothes inspired by the official racing gear. This range includes items such as driver caps, T-shirts, and polos, enhanced with moisture-wicking technology and precise detailing to balance comfort with high performance. The color scheme relies on a refined palette of red, white, and black, highlighted with metallic and chrome accents to symbolize the racing spirit and team unity.
Lea Rytz Goldman, Global Brand President of Tommy Hilfiger, emphasized the significance of this venture:
“This collection celebrates the TOMMY HILFIGER brand’s legacy in Formula 1® and the sport it has become today.”
She highlighted Tommy Hilfiger’s longstanding role in linking fashion to sport and entertainment, noting the brand’s ability to craft fashion that is both collectible and deeply connected to fans.
Synergy of Two Iconic American Brands
The partnership reflects a shared belief in design, cultural relevance, and performance between Cadillac Formula 1 Team and Tommy Hilfiger. Cassidy Towriss, Chief Brand Advisor for the Cadillac Formula 1 Team, commented on the collaboration:
“This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance.”
He expressed excitement for the collection and future releases as the team evolves on and off the track, underscoring the authentic, elevated identity the fanwear represents.
Special Edition Releases Capturing Race Locations
Throughout the 2026 season, the collection will continue to expand with special edition drops designed to celebrate select races and key moments. These City-inspired Race Specials are crafted to capture the unique spirit of locations such as Miami, Austin, and Las Vegas through distinctive colorways and localized artwork. Each release weaves stories around the team’s identity, drivers, and the culture of the sport, enhancing the visual narrative of the partnership and the collective heritage.
Tommy Hilfiger’s Role in Formula 1’s Cultural Evolution
Tommy Hilfiger played a pioneering role in elevating Formula 1’s cultural status by intertwining fashion and storytelling within motorsport. From early partnerships in the 1990s to the current “fashiontainment” era, including sponsorship of 2025’s F1® The Movie, the brand has helped position Formula 1 as a global entertainment spectacle. The launch of the Cadillac Formula 1 Team’s fanwear collection symbolizes a new chapter in American innovation and cultural influence within the sport, complemented by the recent appointment of driver Checo Pérez as Tommy Hilfiger’s Global Menswear Ambassador.
About Tommy Hilfiger and Its Parent Company PVH Corp.
Tommy Hilfiger, established in 1985 in New York City, is known worldwide for its premium lifestyle offerings characterized by its red, white, and blue Americana-inspired designs. The brand combines timeless “Prep made Modern” styles with contemporary flair across a broad range of products, including men’s, women’s, and children’s sportswear, denim, accessories, footwear, and fragrances. In 2024, Tommy Hilfiger’s global retail sales reached approximately $9 billion, serving consumers across more than 40 countries through a wide distribution network.
PVH Corp., home to both Tommy Hilfiger and Calvin Klein, is among the largest fashion companies globally, with a rich history spanning over 140 years. PVH operates in numerous countries and continues to drive forward the reach and influence of its brands within fashion and lifestyle sectors.
Cadillac Formula 1 Team: Building a New Legacy in Racing
The Cadillac Formula 1 Team, supported by TWG Motorsports and General Motors, focuses on designing and constructing high-performance racing cars to compete in the FIA Formula 1 World Championship. The team has operations located in Fishers, Indiana; Charlotte, North Carolina; and Silverstone, UK. Committed to sustainability, the team has earned FIA 3-Star Environmental Accreditation, the highest environmental recognition in motorsport. As the team prepares to race in 2026, it is simultaneously nurturing a culture grounded in inclusion and shared values, aiming to make a lasting impact in the sport.
The Road Ahead: A Cultural and Motorsport Milestone
This fanwear launch signifies not only the arrival of Cadillac on the Formula 1 grid but also the powerful fusion of American heritage fashion and technological racing innovation. By harnessing the creative partnership with Tommy Hilfiger, the Cadillac Formula 1 Team is positioned to connect deeply with fans and influence motorsport culture on a global scale. The ongoing releases, including regional Race Specials, will keep fans engaged throughout the season, building anticipation and excitement around the team’s development and presence in Formula 1.
Fans and followers are encouraged to engage and share their passion for this partnership on social media platforms using #TommyHilfiger, @TommyHilfiger, and @CadillacF1.
