MOORESVILLE, N.C. – Spectrum will be sponsoring Carson Hocevar’s No. 77 Spire Motorsports car in 13 NASCAR Cup Series events during the 2026 season, beginning with the Daytona 500. This multi-year partnership follows Hocevar’s recent contract extension, marking a notable development for both the Charlotte-based internet provider and the rising NASCAR talent.
A Return to Roots for Hocevar and Spectrum Collaboration
This renewed association reconnects Hocevar with Spectrum from his early racing years in Michigan. The 2024 Cup Series rookie of the year reflected on the significance of the partnership, recalling his father arranging sponsorship deals during his youth.
“It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner. I’m eager to get to work and wear the Spectrum blue at Daytona.” – Carson Hocevar
Hocevar also expressed enthusiasm about the partnership in highlighting Spectrum’s presence on his Chevrolet Camaro.
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,”
– Carson Hocevar
Key NASCAR Events Featuring Spectrum on Hocevar’s Car
Spectrum’s logo will appear in a variety of prominent races spanning well-known tracks, including the Daytona 500, Bristol, Texas, Watkins Glen, and Homestead. The full list of the 13 scheduled events is:
- Daytona-1
- EchoPark Speedway-1
- Bristol-1
- Texas
- Watkins Glen
- San Diego
- North Wilkesboro
- Darlington-2
- St. Louis
- Las Vegas-2
- Charlotte-2
- Talladega-2
- Homestead
Anticipating the 2026 Season and the Impact of the Partnership
The collaboration between Hocevar and Spectrum represents a meaningful blend of personal history and professional growth for the driver and team. As he enters his third Cup Series season, Hocevar’s alignment with Spectrum signals a strong backing that aims to boost his competitiveness across key races. This partnership also underlines Spire Motorsports’ commitment to securing solid sponsorships to enhance its presence and performance in the NASCAR circuit.
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