Corey Heim is preparing to make a significant leap in his racing career by competing in the 2026 Daytona 500 with 23XI Racing, driving the team’s part-time No. 67 Toyota. This marks Heim’s debut attempt at NASCAR’s most prestigious event, positioning him as a rising contender in one of motorsport’s most competitive races.
Expanded Support from Robinhood for Heim and 23XI Racing
The effort receives full primary sponsorship from Robinhood, which is deepening its partnership with 23XI Racing for the upcoming season. Following a successful initial collaboration, Robinhood will feature prominently on multiple 23XI entries throughout 2026, including serving as the lead sponsor on Heim’s Daytona 500 car. Heim will seek entry into the race through qualifying and the Duel events as part of this program.
Heim’s Momentum Builds Following a Championship Year
Coming off a dominant 2025 NASCAR Craftsman Truck Series season with 12 wins and a championship title, Heim’s future plans crystalized when 23XI Racing announced its expanded lineup. While Heim ran four Cup starts in 2025 and impressed with a top-10 finish at Bristol, the 2026 season offers him a part-time Cup schedule kicking off at Daytona. This opportunity reflects the team’s confidence in his potential at NASCAR’s highest level.
Competitive Landscape for Open-Car Qualifying at Daytona
Heim’s addition enhances 23XI’s Daytona 500 lineup, which includes three chartered teams alongside the open No. 67 car. The competition for open spots will be fierce, with at least eight drivers vying for four available positions. Heim’s prior success at Daytona in the Truck Series offers an advantageous starting point as he aims for his first Cup start on the superspeedway.
Robinhood’s Commitment Beyond the Daytona 500
Robinhood’s partnership stretches beyond Daytona, supporting multiple 23XI Racing entries during Speedweeks and later in the season. The brand will also sponsor Bubba Wallace in select races and back Heim’s participation in the Truck Series at EchoPark Speedway near Atlanta, where Heim returns to race with his former team, Tricon Garage.
Significance of Heim’s Entry and 23XI Racing’s Growth
Starting the 2026 season at the Daytona 500 represents a pivotal moment for Heim, providing a platform to establish himself in the Cup Series. For 23XI Racing, co-owned by Michael Jordan and Denny Hamlin, Heim’s involvement highlights the team’s ongoing dedication to developing emerging talent as it enters its sixth year competing at NASCAR’s top level. This move underscores the team’s commitment to expanding its competitiveness and technical expertise moving forward.
“Robinhood is excited to deepen our involvement with 23XI Racing and to support Corey in his push for the Daytona 500.” ?Robinhood CEO
