WIX Filters confirmed a multi-level partnership with Joe Gibbs Racing (JGR) for the upcoming 2026 NASCAR season, continuing nearly six decades of involvement in professional racing. This collaboration includes WIX Filters serving as the official filter supplier for JGR, with a notable spotlight as the primary sponsor of Chase Briscoe’s No. 19 Toyota Camry XSE during the first Cup Series points race at North Wilkesboro Speedway on July 19, marking NASCAR’s return to this historic track after 30 years.
Key Sponsorships and Appearances in the 2026 Season
Aside from the high-profile sponsorship at North Wilkesboro, WIX Filters will appear on the No. 19 Toyota GR Supra driven by Briscoe at the NASCAR O’Reilly Auto Parts Series race at Las Vegas Motor Speedway on March 14. The company’s branding will also feature at Watkins Glen International on May 9, where rising star Brent Crews will be behind the wheel. Throughout the 2026 season, WIX Filters will act as an associate sponsor on both Briscoe’s Cup Series vehicle and JGR’s No. 19 GR Supra, supporting the team with pervasive brand visibility.
Reveal of Designs and Team Gear Ahead of Key Races
WIX Filters plans to unveil new primary paint schemes alongside customized designs for drivers’ and pit crews’ fire suits ahead of the Las Vegas and North Wilkesboro races. These visual elements will highlight the company’s commitment to excellence and their close relationship with the team during these landmark events.
Endorsements Highlighting the Partnership’s Strength
Eric Schaffer, Executive Vice President and Chief Commercial Officer at Joe Gibbs Racing, emphasized the long-standing success of WIX Filters in motorsports, stating,
“WIX Filters has dominated the racing industry with leading-edge filtration products that have propelled NASCAR drivers to victory lane for more than half a century,”
and added,
“This partnership will further demonstrate our shared commitment to superior performance under pressure.”
Carmina Lopez, Brand Manager for WIX Filters, reflected on the collaboration by saying,
“For decades, Joe Gibbs Racing has relied on WIX Filters’ proven reliability to keep their high-performing, championship-winning cars operating at peak levels.”
She continued,
“Our partnership with JGR will help us show vehicle owners how WIX Filters can help them achieve the same exceptional results.”
Further highlighting the local connection, Lopez noted,
“We also welcome the opportunity to lead JGR’s No. 19 team for the return of competitive NASCAR racing to North Wilkesboro Speedway, located 75 miles from our headquarters in Gastonia.”
Integrated Promotional Efforts Drive the ‘Engineered for Experts’ Campaign
The partnership with Joe Gibbs Racing plays a central role in WIX Filters’ broader marketing initiative titled Engineered for Experts. This campaign targets professionals and skilled do-it-yourselfers, illustrating the company’s focus on advanced engineering and rigorous quality assurance that enhances vehicle reliability and durability across automotive, off-road, and industrial applications.
Chase Briscoe’s Performance Sets Stage for 2026
Chase Briscoe enters the 2026 season following his most successful Cup Series year in 2025, where he earned three wins, 15 top-five finishes, 19 top-10s, seven pole awards, and led 884 laps. His victory at Talladega Superspeedway secured him a spot in the Championship 4, culminating in a third-place finish in the final standings. Briscoe also won consecutive Southern 500 races at Darlington in 2024 and 2025 and claimed poles at three crown jewel events: the Daytona 500, Coca-Cola 600, and Brickyard 400.
Rising Talent Brent Crews Strengthens JGR Lineup
Brent Crews, a rising NASCAR star, contributed to JGR during the 2025 ARCA Menards Series season. After winning his ARCA debut at Phoenix in February, Crews achieved five victories and six pole positions in nine starts across ARCA’s three platforms. He also competed part-time in the NASCAR CRAFTSMAN Truck Series, securing two top-five finishes, three top-10s, and leading over 100 laps in 10 races, signaling his growing impact in the sport.
WIX Filters’ Technical Expertise Benefits NASCAR Teams
WIX Filters supports nearly every NASCAR team by providing custom-engineered racing cartridge oil filters and panel air filters, designed specifically for racing conditions. In 2025, vehicles utilizing WIX Filters dominated competition, with wins in every Cup Series race, all 33 NASCAR O’Reilly Auto Parts Series events, 21 of 25 Craftsman Truck Series competitions, and 17 of 20 ARCA races. Beyond race cars, WIX filters protect critical race day equipment including haulers, generators, and support vehicles, ensuring peak team performance.
